Email Marketing Lead

COMSOL is seeking an Email Marketing Lead to join its Marketing team onsite in Burlington, MA.

Job Description

The Email Marketing Lead will own all email marketing functions, from strategy and automation to deployment and performance optimization. In this role, you’ll be responsible for managing and optimizing a scalable, intelligent email engine that drives engagement, nurtures leads, and contributes directly to pipeline and revenue growth. This will require collaboration with the Content, Creative, Marketing Intelligence, Communications, and Sales teams to execute email campaigns and contribute to COMSOL’s overall marketing strategy. This role requires a mix of creative and technical skills to develop engaging content and manage effective email initiatives.

Salary Range: $75,000-85,000

Responsibilities

• Build and execute an intelligent, data-backed email marketing program that transforms audience engagement into measurable business results, targeting both top-funnel and bottom-funnel segments
• Design automation, optimize performance, and creating efficient systems that deliver the right message to the right person at the right time
• Build custom workflows, automated sequences, and segmentation logic
• Create A/B tests to optimize subject lines, content, and CTAs
• Collaborate with team members to align email strategy with broader marketing objectives
• Track campaign metrics and provide performance insights
• Build and maintain automation, lead routing, and lifecycle management across the funnel
• Leverage behavioral and intent data to deliver personalized customer journeys and dynamic content
• Be the last line of defense for maintaining brand consistency and deliverability standards across all campaigns
• Track and report on core KPIs including deliverability, open rates, CTR, conversions, and attributed revenue
• Partner with Content, Creative, Communications, and Sales to ensure cohesive messaging across channels
• Support the sales team with nurture flows, lead scoring, and automated enablement campaigns
• Contribute CRM and email insights to broader marketing strategy discussions

Minimum Qualifications:

• 2-4 years of hands-on experience in HubSpot email marketing and marketing operations for a B2B company
• Experience optimizing email campaigns for engagement, conducting A/B testing, and maintaining an email marketing calendar, including email marketing campaigns
• Familiarity with personalization, segmentation, and behavioral triggers
• Strong understanding of CRM architecture, segmentation, and attribution
• Proven track record building automated workflows and lifecycle campaigns that convert
• Ability to analyze and draw insight from data sets to identify trends and recommendations for improving performance of email campaigns
• Working knowledge of HTML/CSS for email design and coding
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Strong project management skills, strong commitment to meeting reasonable deadlines, and strong skillset in proactively managing project risks
• Team player who can adapt workflows to accommodate other teams (Content, Creative, Marketing Intelligence, etc.) within reason
• Strong verbal and written communication skills.
• Current eligibility to work in the U.S. is required. No sponsorship for employment-based visas will be offered for this position. F-1 visa holders not accepted.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience
• Prior experience in the computer-aided engineering (CAE) or B2B SaaS industries

About COMSOL

COMSOL is the leading innovator of multiphysics software for research and development (R&D). Our products are continuously pushing the boundaries of computer-aided engineering (CAE), so that our customers can solve challenging science and engineering problems and develop better products, faster.

The COMSOL product family enables our end users to solve even the most sophisticated science and engineering problems, thanks to our intuitive and flexible graphical user interface. We create the tools that drive new breakthroughs in physics and engineering — and we love what we do.

Working at COMSOL

The Burlington, MA, location has offices instead of cubicles or an open-floor plan, and is spacious, bright, and comfortable. Our kitchens are always stocked with fresh fruit and coffee. Employees enjoy a casual dress code, relaxed atmosphere, and free gym access. Our office is in an easy-to-find central location and we are within walking distance of many restaurants and the Burlington Mall.

The COMSOL Group is a fast-growing, high-tech engineering software company that was founded in Stockholm, Sweden, in 1986 and has grown to include 16 offices and a distributor network throughout the world.

At COMSOL, Inc. we offer our employees:

• Compensation commensurate with skills and experience.
• Health and 401(k) plans with a company match and other benefits.
• Generous vacation time.
• A spacious, bright, and comfortable office with private workspaces.
• A surrounding office park with onsite restaurants, hotels, bars, and a free fitness center with workout classes (https://www.districtburlington.com/).

COMSOL is an Affirmative Action/Equal Opportunity Employer.

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h2-optional-equal-opportunity p-optional-equal-opportunity Ethnicity I prefer not to self-identify at this time White Hispanic/Latino Asian African-American Pacific Islander American Indian Multiple Other Gender I prefer not to self-identify at this time Male Female Non-Binary Veteran I prefer not to self-identify at this time Protected Veteran Not a Protected Veteran Protected Veteran Definition Disabled Veteran (1) A veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs, or (2) A person who was discharged or released from active duty because of a service-connected disability. Active duty wartime or campaign badge veteran A veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. Recently Separated Veteran Any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty. Armed Forces Service Medal Veteran A Veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. COMSOL is a federal contractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. To do this, we must ask applicants if they have a disability or have ever had one. Completing this form is voluntary. I certify that I have read the "Voluntary Self-Identification of Disability" form and understand the options below represent the selections on that form. Voluntary Self-Identification of Disability I do not want to answer Yes, I have a disability, or have had one in the past No, I do not have a disability and have not had one in the past COMSOL is committed to working with and providing reasonable accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please call: (781) 273-3322 or send an email to HR-US@comsol.com. We will make a determination on your request for reasonable accommodation on a case-by-case basis.